Cut your marketing – and you’ll be sorry. No matter what business you are in, no matter what you sell, you can’t escape it. The following law is true: Less marketing equals fewer sales. So why does it feel so natural to slash your marketing expense when times get tough? Because that’s what you do [...]
Direct Marketing in the 21st Century
With a shift in the economy, every industry’s course has been altered a bit. The direct marketing / MLM industry is no different. Particularly, I speak about the change from MLMs strictly being home-based businesses to online businesses. Years ago, it was not uncommon for individuals to simply hold little get-togethers for the purpose of [...]
It’s a Facebook World – How the Largest Social Media Site is Poised to Dominate the Web
Ad revenue forecast of $1 billion for 2010. Average visits of 6 hours and 28 minutes. 400 million users and still growing – at its fastest rate ever. Facebook is the Internet empire of the future. In the most recent turn of events, Facebook launched the “like” button, which allows users to share more of [...]

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