You know the drill. The computer takes forever to start up. It keeps shutting down. You are seeing pop-up ads like never before. Or it could be that your computer is just “acting funny.” A lot of times you know when you something is wrong –and sometimes you don’t. The bottom line is that you [...]
Direct Marketing in the 21st Century
With a shift in the economy, every industry’s course has been altered a bit. The direct marketing / MLM industry is no different. Particularly, I speak about the change from MLMs strictly being home-based businesses to online businesses. Years ago, it was not uncommon for individuals to simply hold little get-togethers for the purpose of [...]
Copywriting in an Attention Depleted World
Copywriting today is much different than it was in the past. Even 5 years ago. Let’s use an extreme example. Where Has the Attention Gone? Think about how it was before the Internet. And TV. Sixty, seventy years ago, all they had was radio, newspapers, and books. That’s it. So there weren’t a lot of [...]
The Traits of Successful Internet Entrepreneurs
You’re doing your research and learning the nuts and bolts of being a successful online entrepreneur. But you realize that there’s an important hole in your knowledge base. After all, being successful as an entrepreneur is only partially about the nuts and bolts of marketing strategies, business plans, and quality control. The more you read, [...]
Put the Wow Factor to Work in Your Internet Marketing
People want to be wowed—and Internet marketing is no different. That’s why we watch those big-budget, action-adventure movies. That’s why we look at eye-catching art and photos. That’s why the most sensational news stories captivate us like nothing us. We want to be wowed! Think you can’t use the wow factor in your Internet marketing? [...]
Overheard Thoughts