Catching a Laptop With Your Butt – The Rise of “Faux Viral” Videos

Remember the Numa Numa guy?  He’s back – only this time, the Geiko gecko is in the kid’s fish tank and dancing along behind him. Famous athletes who “just happen” to be caught exercising nude – except for the right pair of tennis shoes. A geeky, glasses-wearing engineer putting his iPhone in a blender. And [...]

Catalina Marketing Snags Google's Chris Henger: The Offline World Moves Online

I’ve known about the power of marketing through the Internet for more than ten years now. It looks like some companies in the offline world are finally catching up. In early March 2010 the Washington Post’s TechCrunch blog carried the news that Catalina Marketing, a firm that specializes in consumer-driven marketing of health and beauty [...]