OK, so we all know that the economy isn’t good shape overall at the moment. But it’s not all bad news. Many sectors are doing well despite the protracted recession and rumored recovery. Here are some of the businesses that are thriving despite – or perhaps because of – the recession. Video Game Sellers You [...]
Want to Go Out of Business? Stop Marketing!
May 4, 2010 By Michael Hamburger
Cut your marketing – and you’ll be sorry. No matter what business you are in, no matter what you sell, you can’t escape it. The following law is true: Less marketing equals fewer sales. So why does it feel so natural to slash your marketing expense when times get tough? Because that’s what you do [...]
7 Lessons from the Great Recession
May 4, 2010 By Ryan Nelson
Maybe I’m an eternal optimist. Yeah, right. I am a glass-is-half-full person if there ever was one. Show me a situation, I’ll show you what’s wrong with it – since childhood. But even I have to admit that there is always something good to come from something bad. And the Great Recession is no different. [...]
Your Employees: The Little Things Mean A Lot
May 4, 2010 By Ryan Nelson
Co-worker layoffs. Declining paychecks. Longer hours – and a higher workload. For your employees that have remained with you during this seemingly unending recession, it’s not exactly a morale-boosting situation. You may not be able to pay them more or provide more benefits. But guess what? Neither of those things are the biggest factors in [...]
Copywriting in an Attention Depleted World
April 23, 2010 By World Articles
Copywriting today is much different than it was in the past. Even 5 years ago. Let’s use an extreme example. Where Has the Attention Gone? Think about how it was before the Internet. And TV. Sixty, seventy years ago, all they had was radio, newspapers, and books. That’s it. So there weren’t a lot of [...]
The Traits of Successful Internet Entrepreneurs
April 23, 2010 By Ryan Nelson
You’re doing your research and learning the nuts and bolts of being a successful online entrepreneur. But you realize that there’s an important hole in your knowledge base. After all, being successful as an entrepreneur is only partially about the nuts and bolts of marketing strategies, business plans, and quality control. The more you read, [...]
Overheard Thoughts